Flipkart And IIMR Join Hands; Check Out Its Benefits!

Flipkart signed an MoU (memorandum of understanding) with the IIMR (Indian Institute of Millets Research) to enable market access for Farmer Producer Organizations (FPOs) and Self-Help Groups (SHGs).

Through this partnership, Flipkart will provide pan-India market access. It will engage with these communities through virtual and on-ground training to provide them with an understanding of the pricing, quality, and licenses required to be a part of the FPO ecosystem. ICAR-IIMR will extend support with infrastructure and necessary approvals to take this partnership forward.

“IIMR’s vision is to transform subsistence farming of millets into a globally competitive climate resilient Nutri-cereal enterprise. The focus will be on value-addition to meet the country's food, fodder, feed, nutrition, and bio-fuel requirements through millets. E-commerce platforms like Flipkart can play a role in developing India’s farming ecosystem by using technology to provide access to a national market. We aim to improve the operations of small and marginal farmers and FPOs by sharpening their skills and knowledge,” said Dr. CV Ratnavathi, Director, ICAR-IIMR.

“The MoU with ICAR-IIMR is a step towards handholding farming communities to ensure improved income and business opportunities. Flipkart has trained over 10,000 farmers across the country on product quality and food safety. We look forward to creating more such linkages,” said Smrithi Ravichandran, VP – Grocery, Flipkart.