Bollywood Star Launches New Brand: Sanitizers

Bollywood star, Salman Khan launches grooming and personal care brand named 'FRSH' on Eid. On the occasion of Eid ul Fitr, the actor has launched his new song as well.

Every year on the eve of Eid, Salman Khan treats his fans by releasing his films trailers, teasers or songs. This year too his upcoming film Radhe: You Most Wanted Bhai was supposed to hit the screens but due to the coronavirus pandemic the shooting got stalled. However, this doesn't mean that there will be no treat from Bhaijaan this year. He has not one but a couple of surprises for everyone including which is his own grooming and personal care brand 'FRSH.' Looking at the present situation, where sanitization is the need of the hour, the star began with launching the first product which happens to be a sanitizer. His plan was to start with deodorant however he decided to switch considering sanitizers are something which is very important nowadays.

'FRSH' is his latest offering to the brand world as earlier in the year 2007 he has launched Being Human Foundation in 2007. He took to his social media to share a video where he can be seen with his brand. Concluding the video, he urged everyone to be safe. Captioning the post he wrote, "Launching my new grooming & personal care brand FRSH! @FrshGrooming Yeh hai aapka, mera, hum sabka brand jo layega aap tak behtareen products. Sanitizers aa chuke hain, jo milenge aapko yaha. Toh try karo!@FrshGrooming ko follow karo! #RahoFrshRahoSafe."

Launching my new grooming & personal care brand FRSH! @FrshGrooming
Yeh hai aapka, mera, hum sabka brand jo layega aap tak behtareen products. Sanitizers aa chuke hain, jo milenge aapko yaha https://t.co/L3U5PlsGlt
Toh try karo!@FrshGrooming ko follow karo! #RahoFrshRahoSafe pic.twitter.com/iuteEphLzd
— Salman Khan (@BeingSalmanKhan) May 24, 2020

According to his new brand site, frshworld.com, a 100 ml bottle of sanitizer costs Rs 50 and a 500 ml bottle costs Rs 250. A combo pack of 10 bottled sanitizers consisting of 100 ml costs Rs. 400.

Meanwhile, recently he had released the song 'Tere Bina' which was shot at his farmhouse during the lockdown. Crooned by Salman, the song has Jacqueline Fernandez alongside him.