Here's how Allu Arjun, the Pushpa star, is conquering the industry.

Since his acting debut in 2003 with the film Gangotri, Allu Arjun has had a great career, appearing in films such as Arya, Parugu, Vedam, Race Gurram, Ala Vaikunthapurramuloo, and the most recent Pushpa: The Rise. Allu Arjun has amassed a big fan base over the years as a result of his amazing dance abilities, trendy appearance, and acting abilities.

Pushpa was a watershed moment for the actor, as it became the highest-grossing Indian picture in 2021 and ranks among the top Telugu films of all time.

The film earned him widespread acclaim and adoration, propelling him to the forefront of the Pan-India film movement.

Allu Arjun swept the box office with Pushpa, causing immense excitement across the country, inspiring millions of reels, and then taking over OTT. We've rarely seen such a megastar party, when everything from firecrackers to religious idols was modelled after the actor and his persona.

After cult songs like Butta Bomma, Ramuloo Ramulaa, Topless Podi, and Seeti Maar that took over the internet and had everyone emulating its dance steps, Pushpa brought with it a fresh set of cult tracks like Srivalli, Sammi Sammi, Oo Antava and Aay Bida Idi Na Adda that had everyone from the public to the top celebrities in film and sport; both nationally and internationally, dancing to its tunes and inspiring millions of reels.

When Pushpa mania gripped India, it was unavoidable that the brand world would follow suit - brands flocked to the superstar almost immediately, and Allu Arjun went on to sign at least six new brands, including Coca-Cola, Astral, KFC, Sri Chaitanya, Zomato, and redBus. Arjun, who has now joined some of the country's largest brand ambassadors, has his values in place and has rejected down huge endorsement payments from tobacco and paan-masala brands, citing the influence it would have over his massive fans.

When one goes deeper into the enigma that is Allu Arjun, one discovers that he is not just a fantastic performer with incomparable charm, but also a fashion icon.

Allu, one of the top dancers in the country, is also a gifted writer who enjoys discovering new scripts and ideas and is willing to experiment and take chances. That makes him an unafraid actor whose stardom is unaffected by box office figures and who works for the sake of his trade. Allu Arjun is about to reach new heights with Pushpa: The Rule, and the suspense was palpable as the makers released a cryptic trailer asking, 'Where is Pushpa?' As the hunt for Pushpa has begun, it has spurred lively discussion and broken the internet as fans eagerly await the film's next big announcement.