Mahesh Babu New Santoor Ad is Interesting!

We all know that Super Star Mahesh Babu is a brand ambassador of India’s leading soap brand Santoor. Now, a new Santoor advertisement has been released which is winning hearts of Mahesh fans and Cricket lovers as well. Are you thinking what the relation between Santoor ad and cricket is! Actually the Santoor advertisement was shot in a cricket stadium to make it appealing to whole India as it is well-known that almost everyone in India loves cricket. In the ad, we can see Mahesh sitting in the audience and enjoying the match. When a sixer comes his way, Mahesh tries to catch it but it lead actress (the woman who uses Santoor) catches it where Mahesh fails! Mahesh will be impressed by seeing her and thought of roping her as a heroine in his film. But, a little girl arrives and calls her ‘mummy’ which surprises Mahesh and everyone in the stadium.

“Through Santoor advertising we tell a new story about ‘Mistaken Age’ in 30 seconds. The focus of our communication is on the Santoor protagonist and key message of Younger Looking Skin. Celebrities help us to deliver this message sharply in the film, apart from helping to break the clutter and gain high brand recall. Over the years we have carefully chosen celebrities for Santoor. Keeping the essence of Santoor in mind stars Varun Dhawan, Mahesh Babu and Karthi were the perfect fit to tell our new story of the Santoor Woman,” Anil Chugh, President - Consumer Care Business, Wipro Consumer Care and Lighting said.

“Santoor is a brand that has always celebrated womanhood and I have been with the brand for nearly six years now. It is one of the leading brands in the country right now and I am really proud that I am associated with them,” Mahesh Babu said. Santoor soap was launched in 1984. Slowly, the brand has become one of the best and cheapest soap in India!