OTT Platforms Collaborate With Content Creators to Attract Customers

Over-the-top (OTT) platforms work more and more closely with content producers to draw viewers. These artists have gained notoriety on social media platforms like Instagram for editing Bollywood songs and scenes to create new memes and snippets presenting different viewpoints.

ZEE5 and content creator @bollywood_edits recently collaborated on the show Sirf Ek Bandaa Kaafi Hai. Short videos that were shared on Instagram were created by the designer using memes and episode fragments. As a result, the show's engagement greatly rose.

To make Saas Bahu Aur Flamingo, Disney+ Hotstar also partnered with content creators like @memegiri and @bollywood_edits. These creators created memes and episode summaries, then uploaded them to Instagram. As a result, talk about the program became more popular.

OTT platforms work with content creators because they have a huge and engaged audience. These content creators can also create content that appeals to the target demographic of the OTT platforms.