Prabhas' Kalki OTT Rights Fetch a Lucrative Deal

The collaboration between Prabhas and Nag Ashwin for "Salaar" promises to be a monumental project in Indian cinema. Adding to the anticipation, the post-theatrical OTT streaming rights of "Kalki" are reportedly commanding a staggering price.

A leading OTT platform has tabled an offer of around Rs 175 crore for the all-language streaming rights of the film, indicating its high market value. Negotiations are ongoing, with the possibility of the deal reaching the Rs 200 crore mark.

As "Kalki" continues production, attention is drawn to the substantial investment in its OTT rights, hinting at the film's potential blockbuster status.