Salaar: OTT Release Strategy Unveiled for Hindi Audiences
The creators of "Salaar" have unveiled the eagerly awaited details regarding its OTT streaming plans. Employing a strategic approach, they have opted to sell the streaming rights separately for South Indian languages and Hindi, catering to diverse audience preferences. Netflix has secured the rights for the South Indian language versions, enjoying the advantage of no 8-week restriction, unlike the Hindi version.
In an exciting development, Disney+ Hotstar has acquired the streaming rights for the Hindi version of the film. This news has sparked anticipation among Hindi-speaking audiences, particularly those who missed the opportunity to watch the movie in theaters. Despite the formidable collaboration between director Prashanth Neel and superstar Prabhas, "Salaar" faced stiff competition upon its theatrical release, struggling to attract large audiences.
With its upcoming release on Disney+ Hotstar scheduled for February 16th, expectations are running high for a warm reception from viewers. The film's potential for a sequel further heightens anticipation, especially considering its performance on Netflix, where the Telugu version garnered significant attention, and the English version recently made its debut.
As the countdown begins for "Salaar" to hit OTT screens, fans eagerly await the opportunity to experience the riveting narrative and mesmerizing performances from the comfort of their homes. The stage is set for a thrilling digital premiere, offering Hindi audiences a chance to delve into the captivating world of "Salaar."