The TDP Must Learn Something Vital From the Karnataka Elections

The campaign for the Karnataka Assembly Elections has reached a fever pitch. The BJP would collapse without Prime Minister Narendra Modi. The Congress party is without a charismatic candidate but hoping to capitalise on voters' loathing of the present BJP administration to win the election. But there is one aspect of the Karnataka campaign where the Congress is succeeding.

The party had prepared an aggressive campaign, called 40% Sarkara, to counter the BJP's policies. The BJP government has a reputation for being the most corrupt, with some claiming they have demanded a 40% cut to all projects.

40% Sarkara is a well-designed and fiercely executed public relations campaign. Many people were exposed to the content. Andhra Pradesh's Telugu Desam Party may use something like that to counter the YSR Congress's influence there. The party has put the Jagan Mohan Reddy Government in a bind on numerous topics. However, the campaign needs a catchy phrase to serve as its rallying cry. That would really harm the opposition and get people talking about it. Meanwhile, in Karnataka, not a single poll gives BJP the upper hand.

The BJP, though, is not in a surrendering mood. In the event that the Saffron party wins a respectable number of seats. It plans to use the JDS and Operation Akarsha to force the Congress party to cede power to it.