'Bro' is the first single to be released.

People Media Factory, one of Telugu cinema's premier production houses, is collaborating with ZED Studios on Pawan Kalyan-Sai Dharam Tej's Bro, written and directed by Samuthirakani. Trivikram wrote the screenplay and dialogues for the film, which will be released on July 28.

The first single from Bro was released today, following the overwhelming response to the character posters, promos, and teaser. S Thaman composes the film's music. The first single, My Dear Markandeya, is sung by Revanth and Snigdha Sharma and was filmed on the major actors Pawan Kalyan and Sai Dharam Tej. The song is choreographed by Ganesh Swamy and Bhanu and features lyrics by Ramajogaiah Sastri.

It's a foot-tapping number replete with insights into time and existence, shot in a spectacular 'pub' set created for the film. My Dear Markandeya opens on an electric beginning with the fashionable opening lyrics, 'Come on Come on Dance Bro..Yamma Yamma Beats Bro...' with Sai Dharam Tej in a stylish avatar stunning with his dance movements.'Zindagi Ne Jukebox Bro. While the star's dancing abilities are self-evident, the vivid cinematography and production design offer a visual feast.

Needless to say, the song gains pace with the addition of Pawan Kalyan, whose magnetism heightens its appeal. 'My Dear Markandeya..Manchi maata chepta raasuko..Malli putti bhummediki raane raavu nijam telusuko..Malli putti bhummediki raane raavu nijam telusuko.. pakka dhigi niddara leche prathi roju pandaga chesuko...' fit his persona and characteristics perfectly. Urvashi Rautela, who makes a cameo appearance in this song, exudes oomph on screen, complimenting the energy of the lead performers with her dances.

Snigdha Sharma adds a folky feel to the song, and the outstanding orchestration is sure to please music lovers. Overall, Ramajogaiah Sastri's cheery lyrics convey an essential message about the fleeting nature of human existence and the necessity to celebrate life every day without complaint. My Dear Markandeya has all the makings of an instant chartbuster, from the costumes to the cinematography, choreography, props and musical appeal.

While Pawan Kalyan portrays the title character (Bro), Sai Dharam plays Mark, also known as Markandeyulu. The post-production formalities are moving quite quickly.