Bye-Bye To Subtitles On OTT With Lip-Sync Tech

OTT platforms allow everyone to watch movies from around the world, thanks to subtitles. But for many, by the time they are through with reading the subtitles, the action on the screen would have taken a crucial twist. And that is where a deep tech Artificial Intelligence (AI) web app built by 2 Ph.D. scholars of the International Institute of Information Technology-Hyderabad’s Centre for Visual IT is poised to make a difference.

The patented s/w from a startup, NeuralSync AI, mentored by IIIT-H, can morph authentic-looking speeches with a single video clip of a human or digital avatar, in a matter of minutes, in the language of your choice.

“If it is integrated into, say Netflix, the subscriber can watch a Spanish movie sitting in Telangana, with perfectly dubbed dialogues in Telugu,” say the brains behind the concept.

The project is already a hit, as per NeuralSync’s software developers RudrabhaMukhopadhyay and Prajwal KR and CEO Pavan Reddy. They are getting many inquiries worth several thousands of dollars already. Rudrabha, Prajwal, Prof CV Jawahar, and Prof VinayNamboodiri invented the US-patented tech owned by IIIT-H.

The startup is targeting ed-tech companies, entities that create e-learning lectures and marketing video movies. They are also in talks with a few metaverse companies in China. The startup is also in talks with a Bollywood movie producer who has signed up a contract for executing a few scenes.