South Africa tour of India 2019
Devara Pre-Release Buzz: Success Hinges on Strong Word-of-Mouth
With just weeks left until its release on October 27th, Jr NTR’s highly anticipated film Devara has been generating significant pre-release buzz. Directed by Koratala Siva, the film is positioned as one of the major Telugu releases of the year, and expectations are high, especially after the success of NTR’s previous films. However, for Devara to truly succeed, it will need to live up to the immense pre-release hype, particularly in the Telugu-speaking states.
The pre-release business of Devara in the Telugu states has reportedly been locked in at around ₹120 crores. This figure is seen as a realistic target, provided the film receives positive word-of-mouth following its initial release. While NTR’s star power will undoubtedly ensure strong opening-day numbers, much of the film’s sustained success will depend on director Koratala Siva’s ability to deliver a gripping, crowd-pleasing film.
This is a critical release for Koratala Siva, whose last directorial venture faced mixed reviews. For Devara to break even, Siva must deliver a strong narrative that resonates with audiences. Fans are confident in NTR’s ability to draw crowds, but it’s Siva’s direction that will determine whether Devara can maintain its momentum at the box office and reach its break-even point.
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