India's Renowned Music Label And Film Studio To Enter In OTT Space

T-Series, a music label and film studio, is expanding into the OTT space announces a lineup of content creators Music label and film studio T-Series is all set to expand into OTT space.

The web content strategy of the company will focus on creating content for different media platforms spanning the genres of murder mysteries, biopics, action thrillers, and even jailbreak dramas.

T-Series Chairman and Managing Director Bhushan Kumar expressed his excitement over his company's diversification move: "We at T-Series have always believed in the power of stories, whether that is through the music we make or the films we produce."

He said that the aim is to offer fresh, original, and exclusive stories tailored for viewers across the globe. He added: "We aim at creating 'binge-worthy' content that will cater to new audiences and will include tapping new markets."

"There is great progress in the pipeline with the 5G spectrum expansion being proposed. It has been projected that rural India will be connected via optic fibers by the year 2025. The OTT audience will expand exponentially."

On the film front, T-Series has an array of releases such as Radhe Shyam, Bhool Bhulaiyaa 2, "Anek, Ek Villain Returns, Cirkus, Thank God, Adipurush, and Jhund.