Ismart Shankar Pre-release Business Boosts Confidence

Puri Jagannadh and Ram Pothineni are in dire need of a hit. Both the Tollywood celebs have no hits recently.

Puri has back to back flops like Rogue, Paisa Vasool and Mehbooba and on the other side Ram’s Hyper, Vunnadhi Okate Zindagi and Hello Guru Prema Kosame have failed to impress the audience.

Now, both these people are coming up with the film ‘Ismart Shakar’. The teaser, trailer and songs of the film got a positive response from a section of the audience.

Now, the pre-release business has even boosted the confidence of the movie team. Nizam and Andhra rights were reportedly sold for Rs 7.20 crore and Rs 6.50 crore respectively.

The ceded rights are reportedly sold for Rs 3.33 crore while Karnataka state rights are sold for Rs 1.50 and the remaining parts of India rights made another Rs 65 Lakh.

The non-theatrical rights are sold for Rs 17 crore. So the total pre-release business is Rs 36.18 crore. This is the highest pre-release business in Ram’s career!