KTR Asks IKEA To Apologize.

Industries Minister KT Rama Rao took serious objection to the alleged racist treatment of a customer at an Ikea store in Hyderabad.

Nitin Sethi, a customer at the store, tweeted, “Racist treatment at Ikea store in Hyderabad. Only my wife, from Manipur, got frisked for goods she bought. No one else before us. And then all the supervisory staff came to defend the racism. Great show from an international store. Cheers to another usual day.”

Responding to Nitin Sethi‘s tweet, KTR tweeted, “This is appalling and unacceptable, Ikea. Please ensure a proper apology is issued and, more importantly, educate, sensitize, and train your staff to respect all your customers graciously. Hope you will make amends asap,”.

As a result of the customer's backlash, Ikea responded, “Hej, at IKEA, we believe that equality is a human right, and we condemn all forms of racism and prejudice. We regret the inconvenience caused to you while following the mandatory billing protocol. As a process, customers who self-checkout are requested for a final check before leaving the store to ensure the billing is correct. Customers do not face problems regarding double charging, repeat scanning of products, etc. We remain committed to creating a better everyday life for the many people.”