Lockdown: Tollywood Actors Are Promoting Brands In A Different Way

Cause of the COVID-19 and lockdown, all the movie shootings got postponed and the celebrities have been spending quality time with their families. Interestingly, some star couples have been making it into the news by doing brand promotions amid lockdown.
Recently, power couple Samantha and Naga Chaitanya promoting a detergent brand Ariel. Now, Mahesh Babu and his wife Namrata Shirodkar also joined the list doing the same.
Tollywood superstar Mahesh Babu and his wife Namratha were seen in a viral picture doing rounds on Instagram. In the click, both endorsing Ariel washing powder. At the same time, in another viral picture, Samantha and Naga Chaitanya are also endorsing the same.
Both couples have joined Ariel team for a new campaign called #ShareTheLaundry, #ShareTheLoad along with letting out an important message of sharing is caring. It is a clever way of endorsing and marketing which is an interesting trend picking up slowly. The netizens are lauding their idea of brand promotions during the lockdown.
"Life, love, or load! It's all about sharing. Thank you @namratashirodkar for always enabling me to share the responsibility. All the men out there who #sharetheload are setting an example for all of us to do the same! Have you started yet? @ariel.india #sharethelaundry #ad." wrote Mahesh Babu posting the picture.
Also, Samantha and Naga Chaitanya too did the same. The pictures of both couples are currently trending viral on social media.
Both couples are very popular throughout the country with millions of followers on social media. Both the pictures feature the couples chilling at home, having a lighter moment in the wash area.
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