Mahesh Babu Launches His Brand

Tollywood Superstar Mahesh Babu has launched his brand, The Humble Co, on Myntra. The affordable casual menswear brand sells hoodies, shirts, t-shirts, sweatshirts, and bottom wears, including a movie-inspired collection from the actor’s recent movie Sarileru Neekevvaru.

The actor launched the label a year ago in collaboration with the Spoyl app to engage with his fanbase. The association with the fashion marketplace Myntra is set to increase his brand’s reach, particularly in tier 2 and 3 cities and towns in the country.

"The association with Myntra is an important step in the brand’s short but exciting journey," said actor Mahesh Babu. Mahesh Babu is the second South-Indian star to come up with his clothing brand after Vijay Deverakonda's Rowdy wear.

"Fashion in India is heavily influenced by films and superstars who command a massive fan-following. Celebrity-led brands have been extremely successful on Myntra," said Amar Nagaram, Head of Myntra Jabong.