Overlooked Weekend Before Sankranti: A Missed Opportunity for Film Releases

As the film industry gears up for the much-anticipated Sankranti season with releases like 'Salaar' and 'Dunki,' a curious oversight has emerged regarding the weekend preceding the festival. Despite a substantial gap before the major Sankranti releases, both audiences and industry insiders seem to have disregarded this free weekend.

Some voices suggest that launching a significant film during this overlooked weekend could have been a strategic move, avoiding the intense competition during the crowded Sankranti race. However, producers appear more focused on maximizing profits during the festive period rather than seizing this available slot.

While lesser-known films like 'Double Engine,' 'Prema Katha,' and 'Raghava Reddy' are scheduled for release during this weekend, the bigger releases continue to target the Sankranti holiday. The industry's choice to concentrate on Sankranti releases raises discussions about strategic release planning and the dynamics of film scheduling in the entertainment landscape.