South Africa tour of India 2019
Prabhas's Adipurush pre-release business is massive.
Because it is based on the universal subject of Ramayan, Prabhas' Adipurush is one of the most promising films in his upcoming slate. The film is scheduled to be released in a few of days, and the stakes are high. Here's a look at the mythological epic's pre-release marketing.
The film's theatrical rights in Telugu are valued at a hefty Rs 120 crores. The Nizam rights alone are worth Rs 50 crores, while the Ceeded rights are worth about Rs 18 crore.
The essential Hindi rights are conservatively priced at Rs 75 crore, but considering the scope of the project, this figure could be greater in reality. Overseas rights are valued at approximately Rs 22 crores. Adipurush's international theatrical rights are believed to be around Rs 240 crores. At this rate, the film will need to have an outstanding box office run with excellent word of mouth from the outset if it is to profit everyone involved.
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