Prime Lied to Users About Cancelling Subscriptions?

One of the most popular OTT services, Amazon Prime, which offers web shows, original material, and fast delivery, is in the middle of a court fight. People have said that Amazon tricked customers into signing up for Prime without their permission and made it hard for them to cancel.

The US Federal Trade Commission has filed a case against the e-commerce giant, saying that it used tricks called "dark patterns" to trick and trick users.

The investigation, which has been going on since 2021, found that Amazon made it hard for people who weren't Prime members to buy certain things and didn't make it clear during checkout that the items were part of a regular contract.

Customers had to go through a lot of trouble to stop the contract, and the company made the change process harder on purpose to make refunds easier. As the court case goes on, Amazon's business methods are being closely looked at. This sheds light on customer rights and how important it is for subscription services to be clear.