RRR' Will Set A New Record In Terms Of Pre-Release Business In India?

Ace director Rajamouli’s magnum opus ‘RRR' featuring Jr. NTR and Ram Charan in the lead is creating a lot of buzz. This pan-Indian project is made on a budget of over 400 crores by DVV Danayya. There are huge expectations on this Rajamouli directorial venture and a lot of offers coming.

The two teasers that came out till now created records on social media and raised the hype to a whole new level.

As it is one of the most-awaited projects, the pre-release business of 'RRR' is shattering all the existing records as per the experts.

The theatrical rights of this movie were sold for 500 crores. In the South, the Nizam rights were reportedly sold for 75 crores while the Andhra and Ceeded region summed up to 165 crores.

The Tamil Nadu rights added up to 48 crores while the Karnataka rights were given for 45 crores and as per reports, Kerala's rights summed up to 15 crores.

On the whole, RRR was sold for 348 crores and the North Indian rights fetched over 100 crores. According to close sources, overseas rights were sold for another 70 crores.

Apart from that, the satellite and digital rights for all the languages amounted to 225 crores and this deal will be closed soon as per sources. If this turns out true, 'RRR' will set a new record in terms of pre-release business in India.