Ruler Producer's Deal With US Distributors

Nandamuri Balakrishna’s upcoming film Ruler has completed its shooting and is now going through post-production. The movie is scheduled for the release on December 20th. Though Balakrishna’s last two projects NTR Kathanayakudu, NTR Mahanayakudu were huge duds at the box office, Ruler has got a decent craze in the market.

Looking at the teaser of Ruler, we can conclude that the film is yet another routine mass masala where Balakrishna will be seen in dual roles and a lot of fights are involved.

Now, coming to the business aspects, all areas have been sold out for decent prices, except overseas. Overseas is considered Balakrishna’s weakest area, as his previous films did not attract the fans and audience there.

Only Gauthami Putra Shatakarni crossed 1 Million dollars, which are considered a benchmark. His other movies haven’t even crossed 200K dollars. Now keeping in mind his previous track record, overseas distributors are not coming forward to distribute the film even after producers quoted a low price of 4 Crores.

And now we hear that producer C Kalyan has asked the distributor to just release the film and he himself will bear all the costs. We would have to wait and watch if this gamble by the producer pays off.