South Africa tour of India 2019
Tollywood Movie Makers Shocked By New Rules From OTT Platforms
The various OTT platforms that are ruling in India, and in Tollywood currently, all looked like a knight in shining armor during the Covid time and lockdown, when a lot of films were stuck because of the pandemic. They offered huge amounts to makers, to get the exclusive rights to stream a movie on their platform.
This trend continued until recently when these platforms were still willing to buy the exclusive rights to stream a movie. However, the trend has now changed drastically, with these platforms unwilling to extend the same privileges as earlier.
They are now demanding that a film be released in theatres first before it can be released on streaming platforms.
This is not the case with one or two platforms, but with every streaming app currently. Even Rana Daggubati’s recently released Virata Parvam had the same conditions for the film to be able to be streamed on Netflix. WIth OTT platforms making their rules strict, it is going to be a tough market for movie makers here on.
