US box office: Kushi has a big objective

The makers of the Vijay Deverakonda and Samantha love story Kushi are aggressively advertising the movie ahead of its 1 September release in theatres. According to the most recent box office reports, the movie's theatrical rights in the USA were sold for a sizable sum.

The movie's breakeven goal has been set at $1.2 million, which is a rather challenging goal in and of itself. However, if the movie can generate positive word-of-mouth, it will undoubtedly hit the proper notes and do well at the box office.

The Vijay Deverakonda and Samantha element will help the movie a lot, and if it can get good reviews from the first screenings, then the prospects for the Siva Nirvana directed picture look good. The success of this Mythri Movie Makers-produced love drama's premieres will have a big impact.