Vijay Devarakonda's 'Kushi' Solo Run

Vijay Devarakonda is stepping up to take complete responsibility for advertising his forthcoming flick "Kushi." Vijay appears alongside Samantha Ruth Prabhu in the much anticipated collaboration with director Siva Nirvana.

However, Samantha recently revealed her desire to take an extended leave of absence from work due to her struggle with myositis, leaving Vijay to perform all promotional obligations on his own. "Kushi," which will be released on September 1st, has a lot of potential for Vijay Devarakonda. Vijay is developing unique solo promotional techniques that will have a major impact across Telugu, Tamil, and even Bollywood markets to compensate for Samantha's absence and ensure the film's success.

Following the failures of his previous film, "Liger," Vijay recognises the critical significance that smart promotion plays in a project's success. He is determined to leave no stone unturned in his attempts to promote "Kushi" while also ensuring that the film's content is appealing to the viewers.