South Africa tour of India 2019
Vijay Deverakonda and Rashmika’s Viral Airbnb Campaign
The immensely popular on-screen pairing of Vijay Deverakonda and Rashmika Mandanna has once again captured the internet’s attention with a record-breaking social media campaign. Their latest promotional advertisement for Airbnb has crossed an extraordinary 9.1 million likes on Instagram, making it the second most-liked advertisement post globally on the platform. The campaign’s massive success reflects the duo’s enormous fan following and digital influence across international audiences.
Interestingly, the top spot for the most-liked advertisement on Instagram is also held by the same pair. Their earlier promotional collaboration for Manyavar became a viral sensation by accumulating over 11.5 million likes and more than 104 million views online. The enormous engagement generated by both campaigns demonstrates how strongly audiences connect with the actors, both individually and as a pair.
Industry experts believe Vijay and Rashmika’s popularity has expanded beyond regional cinema audiences and transformed them into one of India’s most influential celebrity combinations for brand endorsements. Their social media presence consistently drives strong audience interaction, making them highly valuable for advertising campaigns and digital promotions.
Reports also suggest that the engagement achieved by their Manyavar campaign surpassed even the globally discussed Louis Vuitton advertisement featuring football legends Lionel Messi and Cristiano Ronaldo together. This achievement further underlines the pair’s unmatched reach and influence in online entertainment marketing.
Fans are now eagerly waiting to see Vijay and Rashmika reunite on the big screen in their upcoming film Ranabaali. The project has already created strong excitement across social media platforms, with audiences looking forward to witnessing their chemistry once again. Their continued success in both cinema and advertising has established them as one of the most powerful celebrity duos in Indian entertainment today.
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