Vijaya Deverakonda In Thumps Up Ad

The new Thums Up ad featuring Telugu hero Vijay Deverakonda is not just a treat for his fans, it is also a full-on adventure plot. The actor was seen pulling off some high voltage daredevil action.

Thums Up is India’s home-grown and fast-growing brand and has launched a new action-packed campaign ‘Toofan’ with Tollywood actor Vijay Deverakonda by leveraging the brand’s distinct association with its awesome taste and experience.

Thums Up has always been a loved beverage by many for its strong taste and experience, Indians usually call it as a soft drink but in this new ad, it rejects that label and it does not describe itself as hard, which it is not, the beverage rechristens itself with an aggressive moniker, Toofan.

Vijay Deverakonda who is popular as a rowdy hero and known for his handsome look and performance, this new campaign offers a strong execution idea Soft Drink Kaadu, Idi Toofan.

Vijay Deverakonda with his energy and inimitable style will help amplify the inspirational quotient of the brand. Thums Up shows always the bravery and courage of its spirited drinker. Over the years, it has been set apart by energetic, fast-paced and stylishly rendered action and the same has been tried in this new campaign.