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YouTube's anti-ad blocking campaign encourages record uninstalls
Owned by Google A number of ad blocking companies have reported that thousands of people are uninstalling their products as a result of YouTube's global crackdown on users who use ad blockers. This is due to the video sharing platform's decision to start warning users who attempt to watch videos on its website while using ad blockers.
According to Wired, one of the firms, AdGuard, stated that starting October 9, over 11,000 users had removed its Chrome extension every day, compared to 6,000 daily removals previous to YouTube's adjustment.
Some users moved to other browsers, such Microsoft Edge, as it appears that YouTube's crackdown mainly affects Chrome users on laptops and desktop computers.In the first nine months of this year, YouTube sold around $22 billion worth of ads, up about 5% from the same time last year. This amounts to about 10% of Google's total sales.
Usually, YouTubers who create longer videos receive 55% of the ad sales, while those who create shorter videos receive 45%.Insider Intelligence, a market research organisation, projects that sales of premium subscriptions will reach $2.7 billion this year.
